The pandemic caused by the new coronavirus accelerated the adoption of e-commerce’s by up to two years . This shows us that more and USA Email Address more companies will become an online sales platform , much sooner than expected.
11 post-pandemic e-commerce trends
Within the digital spectrum, more specifically within Content Marketing , there is a type of material that generates more engagement than any other: this is what we know as interactive content . This content gives the user the ability to discover relevant information as they actively participate in the content.
In this sense, interactive virtual stores are one of the trends in e-commerce, as they allow the potential customer to have a real and tangible exchange of actions and responses .
The virtual reality has allowed companies to create interactive experiences with users, for example, in fashion and sports segments. The app through which the interactive experience can be accessed is called Wanna Kicks .
In addition, the calculators are another differentiator that can add value to e-commerce. Your role may be to provide potential customers with options based on their budgets.
More and more people have a virtual assistant at home, like Google Assistant or Alexa. By 2025, 75% of US households are expected to have one , according to Loop Ventures . With this, there is a great opportunity to work with these technologies to make your e-commerce appear in the results of this type of research .
Artificial Intelligence and Big Data
In other words, AI apps can predict consumer behavior for a particular industry or store . Thus, e-commerces are able to provide better experiences, Fax Marketing products and services, entirely based on users’ purchasing habits.
In fact, portals like Amazon and AliExpress already use this strategy. If you go to the “Recommendations” tab, you can find products based on items you’ve already researched or purchased.