Audience is one of the most important elements in a Digital Marketing strategy. After all, that’s where the leads come from, and after they’ve gone through their buying journey, they close a deal with your company. But of course building a following base takes time, effort and quality content .
This highlights the importance of strengthening relationships with these people, and one of the ways to do this is to resort to live streaming . The Content Trends 2019 survey showed that videos are the most consumed content format by users. When you broadcast live, you can create a much closer relationship with them. But how to do this? We need to look for ways to encourage engagement in lives , and that’s what we’re going to talk about in this post.
make good planning engagement in lives
It’s true that you can do a surprise live without having to notify your audience in advance. If your follower base is large, several will be notified and will join to watch. You can do this to, for example, show behind the scenes of your company UK Email Database and introduce some people who work there. But it’s also possible to publicize it, which can make more followers watch it. audience behavior In either case surprise or publicized lives one thing is essential: understanding the behavior of the audience. If you’re going to do a live on Instagram, for example, a good tool, in that sense, is Instagram Insights .
This feature shows you which days and times your followers tend to use the network the most . Being guided by this information will help you achieve better live engagement, which, in turn, can make your profile gain more followers .
It is critical to address a subject that is of interest to your audience. Fax Marketing It doesn’t matter if you’re going to do a live on YouTube or any other platform: followers will have good engagement if the topic is relevant to them .
You can show new products or explain the features of a service in your company. But even if you intend to make sales , remember that it’s not okay to oversell. It is important for people to realize that their interest is in developing the relationship, not simply making money.
When people are on social media, their goal is to consume information, in whatever format they are. In fact, Content Marketing takes this into account, helping users to become leads and then customers. All this involves teaching them to resolve their pain .
One way to define the subject of live is to ask followers what they would like you to say. For this, it is possible to make polls, remembering that even YouTube has this feature. Another possibility is to address topics that the audience has already asked for in previous lives.