Therefore, we want to help you also use this tool in your business to optimize your content and campaigns. But now it’s the personas that are on the rise. After all, are they the same thing? No, persona and target audience are different.
as well as psychological and behavioral characteristics. They are transitioning from school to university, in search of greater independence from their parents. Realize that there are several differences between target audiences and personas.
What is persona
Persona is a semi-fictional character, based on real data and behavior, who represents the ideal customer of a brand or company. USA Email Lists It is also known as the buyer persona or avatar. The persona guides content creation and Digital Marketing. The objective is to create a profile that synthesizes the main characteristics of the customers so that the brand can create strategies aligned with its audience and capable of meeting its demands .
To create the persona, you need to research: who are your customers, what do they work with, what they do during the day, how do they get informed, what are their greatest needs? Thus, the persona is based on data, not assumptions by the marketing team. According to the programmer, she was a kind of primitive persona.
Throughout the project, Cooper engaged in internal dialogues, as if he were Kathy explaining what she needed from that software in her daily life. There he understood the importance of the persona: with a person in mind, who has real doubts and needs , it became easier to understand and solve complex design and interaction issues.
Finally, in 1998, he released the book in which he explains the concept of personas. On his website , he tells this whole story. Over the years, personas have gone beyond interaction design and into marketing .
With Inbound Marketing and Content Marketing, the concept became even more popular. Today, personas are one of the main planning tools for brands that focus their strategies on the consumer.
What is the difference between persona and target audience
It makes all the difference to strategize for one person rather than a generic group , doesn’t it? With a broad definition, the target audience also opens up loopholes for simplifications and unconscious stereotypes. After all, the human being is much more complex than demographic data and specific characteristics, right? The buyer persona, in turn, handles this complexity, Fax Marketing as it draws the entire profile of a person. There is also an important difference in the concept itself: the target audience assumes a target that the brand only wants to reach, while the persona considers that there is a person on the other side, with whom the brand wants to interact .