The user experience when browsing a website has become an USA Email List essential factor for companies and brands, especially for those who want to make the most of the global and almost infinite market that the Internet represents.
Web Performance Optimization or, in Portuguese, Web Performance Optimization, is the meaning of WPO. But don’t think you already know everything about this topic!
Although a term of just three words, WPO encompasses a wide range of techniques that allow you to reduce or eliminate all obstacles and frictions that affect the user experience when browsing a web page .
To “illustrate” the essence and characteristics of this strategic practice, let us take as a reference the most common example that exists: that of pages created and managed by WordPress , the master of the CMS, which contains more than 60% of this market . So that you can better understand the reach and importance of this element, let’s look specifically at its key advantages.
What are the advantages of a WPO strategy
Improves search engine positioning. In addition, PageSpeed is one of the main positioning factors in SEO . Yes, the increasingly intelligent algorithms of Google and others Search engines detect when a page is fast and prioritize it in their results (SERPs) . After all, the longer a user browses a page, the more Google’s algorithm interprets the content as relevant. But what are the techniques and strategies that allow you to increase the loading speed of a website?
Increases the probability of conversion
WPO is not an aspect that only impacts technically and on the user experience itself. He is also an ally for business processes and strategies. As dictated by the good practices of Digital Marketing Fax Marketing , it is important to strategically guide people through the websites so that they can take positive actions for the commercial process.