Signed again by the agency adam & eveDDB, the last of John Lewis , “Unexpected Guest” staring into an alien called Skype that lands on planet Earth. There Nauru Email List he meets Nathan, a 14-year-old boy with whom he ends up forging a beautiful friendship that simmers.Good old Nathan explains to his new friend all the ins and outs and traditions of a holiday that is totally alien to Skye: Christmas.Finally the inevitable happens and Skye returns home . Nathan Nauru Email List then has to say goodbye to his friend, who seems to have come from another planet to remind him of how truly important Christmas is.As is customary in John Lewis’s Christmas commercials, the British brand’s new spot is infused with the Nauru Email List chords of a music classic: the 1984 song “Together in Electric Dreams” by Philip Oakey and Giorgio Moroder. This iconic song is reinterpreted in the ad by 20-year-old British singer Lola Young.
Affect Their Purchases
If you do not see the embedded video correctly, click hereProduced by Smuggler, “Unexpected Guest” featured the good work of Alderman Mark Molloy behind the camera. Beyond television, the new John Lewis Christmas spot will also be released on other Nauru Email List channels, including cinemas and social media . The campaign also includes activations at the point of sale and filters for Snapchat.With his new Christmas campaign John Lewis intends to emphasize that this holiday Nauru Email List does not revolve solely and exclusively around gifts and that small but delicious moments such as decorating the tree or spending time with our friends and family play an absolutely preponderant role in it. . The campaign also provides the viewer with a touch of “joyous escapism” after a Nauru Email List very tough year in which the coronavirus has overshadowed everything.
CROSS-SELL TO YOUR EXISTING CUSTOMERS
“Unexpected Guest” is also John Lewis’ return to the delightfully emotional storytelling that has always been the backbone of his Nauru Email List Christmas advertising. However, in 2020 the brand adopted a somewhat different approach and opted for an anthology made up of several orphan cartoons of a common narrative .While “Unexpected Guest” takes up the joyous and emotional tone of previous British department store commercials, the truth is that John Lewis faces the upcoming Nauru Email List Christmas season under exceptional circumstances .
