21% of consumers consider that the ads on 2.0 platforms are personalized , although 14% regret that this type of advertising does not differ too much from the one on the web. And 9% believe that advertising on social media is not actually more personalized than advertising on television.That digital advertising leaves such a bad taste in the Bosnia and Herzegovina Email Lists mouth of so many consumers can eventually translate into actions that strongly trample the duo formed by marketing and personalization .Not surprisingly, 3 out of 10 consumers admit to deleting the “cookies” from the devices with which they connect to the network of networks when they are questioned about the specific activities they undertake after being confronted with certain advertisements.
In addition, 53% of consumers acknowledge having pressed the “skip ad” button in a video ad in the course of the last week and only 40% are happy to see this type of advertising until the end.It should also be noted that 37% of consumers consider that the ads that come to their eyes on the Internet are irrelevant.When facing an advertising fax marketing campaign, half of the consumers want it to carry information about the promoted product , which shows the receptivity of the audience to marketing of a more utilitarian nature.
Offers and discounts are also well received by 40% of consumers, while 39% want their ads to have an entertaining patina.In contrast, only a third of consumers ask advertising to teach them new things . And even lower is the proportion of consumers (12%) interested in ads thematically related to the response of brands to the pandemic.