They also produced a 1985-style commercial for one of their products. The uss butterscotch. According to the drum . Both stores will be open for two weeks after the series premiere. Each location replicates the scoops ahoy style seen in stranger things. From the uniforms and décor to the merchandise and menus. In addition. 22squared (the agency in charge of the campaign) built an ice cream van. The vehicle was modified to simulate the front of a ship.
Just like in the series. Netflix announces a mobile game and a television series from the same franchise the phenomenon of stranger things the third season of the netflix series has already become part of popular culture. Even before its premiere. Several brands decided to take advantage of the anticipation. Burger king launched a burger inspired by the upside down from stranger things in mid-june .
Nike had also presented its own clothing collection days before . And ikea. In may . Recreated the wheeler family’s living room along with those from other iconic tv shows. Even in mexico. With the support of coca-cola . Netflix carried out a promotional strategy for its series. And it is that. From the beginning . The streaming platform wanted stranger things to acquire the cultural relevance of game of thrones.
It’s easy to see the similarities between hbo’s epic story. Which also brought together multiple brands . And this potential successor. Only. Unlike game of thrones. Stranger things is not in its final season. In fact. It seems that it has a promising future in audience and commercial initiatives. One day after its premiere. The third season already brought together 75 brands . If netflix knows how to take advantage of the inertia of the show.
It could generate a new source of income. One that. With advertising inserts. Helps you supplement your subscription income. Apple trolling google again… Now on its own ‘turf’ share on facebook share on linkedin share on whatsapp share on pinterest share on twitter 05/07/2019 marketing . Advertising written by ivan nava for many. There is a rivalry between apple and google. Not only because of the type of products and services they offer. But also because of the strong awareness that daca has among consumers.