Crisis periods require efforts to reduce costs and expenses in companies. Managers need to draw up contingency and re-planning plans Tuvalu Email List in most cases, include reviewing investments in Marketing. As much as it is common practice, this is not always the best way out. Readjusting and adapting is the smartest decision, but it also presents a challenge.
In the midst of this work of cutting costs and re-evaluating expenses, Marketing does not need to be the sector to suffer the most . There are good strategies that make it possible to have little cost and still be successful. In this post, we’ll debate the subject more broadly.
Discover the challenges experienced by the Marketing teams during the crisis
From there, the challenge becomes almost a question of survival. The Marketing budget becomes even tighter, which can jeopardize strategies and anticipate the end of campaigns already in progress. Of course, there are still chances for adjustments along the way. In these cases, it is worth analyzing from the idea of priorities.
Cuts in the Marketing sector of companies
Unfortunately, part of these cost-cutting efforts impacts Marketing workers, generating layoffs. In Brazil, requests for unemployment insurance have already exceeded 804,000 , with the expected rate of workers out of informal positions about to double . In the US, the most economically powerful nation in the world, the numbers are also frightening, with the unemployment rate hitting 14.7%, a negative record .
Consequently, the Marketing sector is within these statistics, emptying teams and creating real chaos. It is not only the lack of budget that can weigh, but also the level of productivity of employees . With fewer active people, deadlines are at risk, the level of quality of work drops and employees are exhausted and overloaded physically and mentally. The decision to cut the budget in the Marketing sector needs to be made with responsibility and planning . 
Is the ROI satisfactory
What is the return on investment that your Marketing strategies have shown? This KPI is crucial and helps to understand if these costs are empty or if they really make a difference in the company’s development and the results it achieves .
Have the strategies met their objectives. Fax Marketing As much as planning is the soul of successful strategies, it may happen that they do not bring the desired results.
Sometimes, small adjustments make a strategy take off and reach previously intended goals and objectives. If the Marketing team has already made these adjustments and realized that they had no effect. In these cases, cost cutting will not have such a big impact on results.
