Attracting and retaining customers are two distinct and fundamental steps in the Content Marketing work in companies. UK Email List While reaching new consumers is important, creating a repeat audience brings sustainability . The concept of this strategy is to offer an exchange relationship with the public.
What are educational content business
Educational content is material, such as blog posts , ebooks, video classes and webinars, that companies can offer within two main proposals: commercialize knowledge as a main activity, in the case of educational institutions, or offer free attraction and engagement strategies . As close as they are, there are relevant differences between these two formats. EAD is an important and well-established business model, with great acceptance. However, our intention today is not to talk about it. Educational institutions sell this product as their main activity.
it is not part of a marketing strategy. The relationship between educational content and marketing An educational content, when it is part of Content Marketing strategies, has the following purpose: to attract a qualified audience and engage them . From this, a relationship is created with these people, who come to see your company as a source of information. Although, at first, a direct sale is not the case, engaging is important.
The impact of educational content in periods of crisis
In this new scenario, getting closer to the consumer is essential. Educational content has been a sensible and very positive choice, in an attempt to get closer to the public while it is not possible to sell as before . However, brands use this strategy to strengthen relationships and build a positive image.
Here at Rock Content, in addition to our blogs and rich materials, we offer courses through Rock Content University. Fax Marketing The EAD platform structures knowledge in the video class format and, within this environment, considering the current moment, we release part of the premium courses for access by the general public .
