T he life insurance company Ladder makes its debut in the advertising arena with its first commercial, which is deliberately macabre in Tokelau Email List tone (and not necessarily because its premiere coincided in time with Halloween ).Signed by the Fred & Farid Los Angeles agency and directed by Casey Storm, the ad stars a family man who has to deal with multiple attempts on his Tokelau Email List own life perpetrated by each and every one of those with whom he shares a home.The spot revolves around the “insight” (apparently 100% true) that one in two couples with vidda insurance jokes Tokelau Email List about an eventual murder to tie up compensation.
Against Hunger With Solidarity Dishes
” I found the idea outrageous,” explains Tokelau Email List director Casey Storm. “It’s a comical, daring and unique approach to advertising. For me it has been the opportunity to film a short worth seeing over and over again and still make the viewer laugh. My intention was that life insurance be something with which people could feel more identified and put aside the overwhelming Tokelau Email List feeling that sometimes takes hold of those who hire it, “he adds. Despite the many dangers that loom over him in the ad, the protagonist manages to keep his beatific smile unchanged (and it is that he does not seem to be aware that his succulent life insurance has made him the target of malicious Tokelau Email List intentions of his greedy family).
OFFER AN UPSELL BEFORE CHECKOUT
«The spot has everything we were looking for. He’s memorable, people can relate to him, and most important of all, he’s different, ” emphasizes Tokelau Email List Olivia Borsje, Ladder’s vice president of marketing . «Betting on a fresh and innovative approach to advertising is a sign that our product is also fresh and innovative. The brand promise is incredibly strong and resonates with Tokelau Email List a generation of consumers who feel that life insurance is not for them, ”he emphasizes.After all, Ladder’s goal is to make life insurance more accessible to consumers in Tokelau Email List the digital universe.