When we evoke the figure of Santa Claus , invariably the image of a fat old man comes to mind with an irresistibly fluffy white beard on his face . But what was good old Christmas Santa Claus like when he was young?The new and charming Israel Email List animated commercial of the German supermarket chain Netto goes back to the childhood of Santa Claus . And the truth is that the childhood of one of the great protagonists of Christmas was anything but idyllic.The two-minute ad narrates the traumatic passage of Santa Claus through a school for magical children where his precocious beard put this Israel Email List character in severe trouble and made him the target of cruel jokes from his classmates. Tired of having to deal with bullying from other children, Santa Claus decides to run away from school, pack all his belongings and embark on an exciting journey in which Rudolph the reindeer Israel Email List and his new friend cross his path at his side he finally discovers his destiny in life.
suffered “bullying” at school due to his precocious beard)
With his new Christmas spot, Netto wants to spread the message that all people are unique and that, despite their (apparently insurmountable) extravagances, they Israel Email List eventually end up face-to-face with their particular life destiny.However, Netto’s ad goes far beyond pure symbolism and includes a charitable component as well. By buying specific items in its establishments and in its online store, Netto wants to encourage its customers to help the most disadvantaged children and young people at Christmas. The consulting firm SCOPEN has concluded Israel Email List the sixth edition of its biennial study AGENCY SCOPE in Mexico . This report, published every two years, analyzes advertising market trends in order to understand the process, perception and performance of the different agencies with Israel Email List which advertisers from Mexico, Argentina, Brazil, Chile, China, Colombia work with. Spain, India, Portugal, United Kingdom, Singapore and South Africa.
This year’s fieldwork took place between March and July 2021 and the results have been presented to the underwriting agencies in recent Israel Email List weeks. Of the total of the 700 professionals interviewed , 355 have been responsible for the highest level decisions in marketing, communication and advertising of 274 different advertising companies (among them, the most important in the country); 331 work in creative and media agencies (203 and 128 respectively); and 14 are Israel Email List commercial directors of various communication media in the country.