doors and towers that seem to touch the sky. But did you know that he is only 57 meters tall. Basically, each floor is smaller than the last and that also includes doors, windows, and even bricks. UAE Email List Our brain interprets that these elements are farther away than in reality simply because they are smaller than they should be. I think this is amazing. After all, no princess lives there to complain about the very low ceilings.
In fact, no one really complains about these architectural disproportions of buildings there. For the park visitor, this is just one of the many “illusions” that helped create the famous “Disney Experience”. And millions of people enjoy this experience every year (well, maybe 2020 will be an exception). And just as there are thousands of people working backstage at a Disney park, a good marketing strategy is invisible to the audience.
Nobody wants to know if a video they’re watching is funnel-top content that has total views as the top KPI. And how can we promote value to our audience, throughout their entire buying journey, in a way that when they decide to close a deal, it all feels natural. We need to put ourselves in these potential customers’ shoes and imagine actually design the experience they will have interacting with our content. It’s being good? They are having fun? Are they learning? How can we orchestrate each piece of content created so that these visitors have the best experience possible.
The Content Experience Approach
Let me be straight here: the term Content Experience, or Content Experience, was not created by Rock Content , it was actually used many times in the past, with multiple meanings. But what we haven’t seen is the use of that term on a broader level, as a different approach to marketing.
Let’s start with our definition: “A Content Experience is the flow of relevant, rich and carefully created content that engages the audience throughout the purchase journey and over time” In other words, when creating your content strategy you need to think that your audience will interact with you in different ways, through different channels and formats, but that they are all part of the same experience .
Marketers need to design this experience so that everything is connected, where we act as a guide during the journey of valuable content for the entire audience, from the perspective of the very person consuming this material.
Okay, you might be thinking: this sounds a lot like Content Marketing . And you are right. This remains a content-based strategy, with different types of content and tactics. But marketing is what we do, experience is what reaches the audience.
putting into practice
Focusing on promoting the best Content Experience to your audience doesn’t change the fact that you’re still marketing. Fax Marketing All principles still apply in terms of setting a goal, setting a budget, and delivering results. The technical side is always important, but it shouldn’t be that the essential reason behind your decisions . Technical choices are simply a consequence of your previous customer-centric choice to promote a good experience.