When it comes to your SEO, the consequences for cheating can bosnia and herzegovina phone number list far more damaging and permanent. Google is targeting unnatural links, or links that have been built or acquired in ways that it perceives as “gaming the system.” If Google finds unnatural links in your backlink profile, your website will be penalized for it. Not a smart move for long-term success. In this post, I’ve discovered 15 types of unnatural links that Google can penalize you for—and I’ll tell you exactly how to fix them before they permanently damage your rankings!
What are Unnatural Links and Why Does Google Hate Them?
Google’s vision of unnatural links is essentially this: Any link that 404 redirection: how to implement it & seo impact was artificially acquired for the sole purpose of manipulating your PageRank directly damages the integrity of Google’s SERPs, because it serves content to users that they may not benefit from at all. Put that way, how can you blame Google? The reality is that unnatural links wouldn’t exist in a Google-free world, and rarely are they helpful for the user. In fact, most are built purely to game the system and get higher rankings without adding real value. Because of this impact on the integrity of the SERPs, Google has been manually penalizing sites for unnatural links since the very start.
Google Penalties for Unnatural Links
Unnatural links can be inbound (someone links to you) or cyprus business directory outbound (you link to someone). If you’re issued with a manual action in your Search Console, Google will clearly state whether the unnatural links are “to” or “from” your site. Getting penalized for unnatural links can mean anything from receding in the SERPs for specific search terms to a partial de-indexing of your site. How to Find Unnatural Links Before we dive into the realm of unnatural links and how to fix them, it’s a good idea to first tackle how to find these links in your backlink profile so that you know exactly where to act. To do this, I recommend using SEOptimer to track and analyze your inbound links.