Here, we will take a deeper look at why you should have a lead qualification process in B2B marketing. There are three main reasons:Why is lead qualification important?
Sales resource optimization
Lead qualification allows your sales team to prioritize reaching out to prospects who are most likely to close a sale.
In the previous section, we introduced the following data: ” 80% of leads do not convert to sales. However, companies with excellent lead nurturing processes generate 50% more leads that convert to sales. Moreover, they are able to reduce the cost of converting by 33% .” Unfortunately, even if you are able to generate a large number of leads, it is not guaranteed that all of them will convert to sales.
It is likely that a considerable number of people will say
I was interested in a product or service, and first made an inquiry to the company that provides it,” but asia mobile number list then, “in the end, I ran into some barrier to purchase it, such as a lack of internal approval to introduce it or budget.”
Therefore, if you devote all your sales resources to all leads and approach them haphazardly, you may end up using resources such as costs and effort inefficiently.
On the other hand, by including a lead
Qualification process, you can examine prospects from various angles, such as “What is your budget?”, “When do you want to purchase?”, and “How interested are you?”, and extract whatsapp business greeting message examples & best practices only those prospects who are likely to negotiate and close a deal. By focusing sales resources only on carefully selected targets, you can make effective use of limited sales resources and conduct efficient sales activities .
Increased conversion rates
Lead qualification involves properly assessing a prospect’s purchasing intent and needs and setting chine directory priorities for approaching them.
“Appropriately! evaluating” here! means utilizing! several sales! frameworks such as ” BANT ” to determine the “promising level” of each lead and control the level of focus of your sales activities, as we will introduce later in this article.