Here, we will explain the difference between lead qualification and ” lead generation ,” which is often with it.
“Lead generation” refers to the effort to generate leads (prospects) in the marketing process.
For example, let’s say you run your own
or blog. You can set up an inquiry form or chatbot on the site and ask potential customers who want to contact you to enter their name, email address, affiliation, job title, etc. This is an example of creating leads, or lead generation.
Lead generation can occur not only through online customer contact points, but also offline. If you exchange business cards with a company representative who is in your company at an exhibition or seminar, that is also an example of lead generation.
The difference between lead qualification and lead nurturing
Next, we will explain the difference between lead qualification and lead nurturing .
“Lead nurturing” refers to america phone number list the effort of maintaining ongoing contact with leads (potential customers) and gradually increasing their desire to purchase products or services.
For example, let’s say a company
Representative requests information about your company’s products through your company’s whatsapp auto reply: how to set auto reply in whatsapp business? . By only obtaining information such as the person’s name, contact information, affiliation, and job title, you cannot yet determine the company representative’s intentions, such as “how they are in the product,” “what their intentions are to purchase,” and “how quickly they are considering introducing the product.”
In particular, in the purchasing process of
B2B business, it is difficult to imagine a situation where a deal is hastily at the discretion of the person who first . When a company introduces a new SaaS or chine directory similar product, it is generally necessary to persuade superiors within the company, with the request, and receive approval before the deal can be .
Therefore, once you have obtained
The contact information, it is essential to approach the company, ask about the other party’s level of interest, provide more detailed product and industry information, etc., and gradually increase their desire to purchase, ultimately leading to negotiations and a contract.