It is a strategy that aims to increase productivity, quality and competitiveness in the market through internal communication and employee engagement with the company.
How does it work in practice?
What benefits can it bring to your company? And how can you implement it correctly?
We put together this post to telegram number database answer these and other questions, showing how Endomarketing can transform your company’s culture and generate incredible results.
The term endomarketing was by consultant Saul Bekin in 1995 and means “internal marketing” or internal marketing.
It is an approach that adapts and to the script find their fans innovates traditional marketing techniques for the company’s internal agents.
The purpose of this is to align the company’s values, mission and vision with those of its employees, which creates a sense of belonging, identification and motivation.
This makes employees more and with the organization, and, of course, this is generally in their performance.
What are the benefits of internal marketing?
Internal marketing can bring several benefits to your company, both internally and externally, such as a more team, a more pleasant work environment and safe spaces for feedback.
We have some of these benefits of Endomarketing below, take a look:
- productivity: motivated search engine optimization mails and people tend to work with greater quality and agility, meeting goals and deadlines.
- turnover: Employees who are satisfied with the company generally stay with the team longer, which reduces the costs of dismissals, hiring and training.
- Improvement of the organizational climate: those who feel, recognized and respected tend to have better relationships with colleagues, leaders and customers, and this makes the work environment healthier and more pleasant.
How to implement internal marketing in your company?
Like any internal process, the implementation of Endomarketing is carried out in a few steps.
Therefore, a “simple recipe” makes it easier to understand how you can follow this path and create a healthy environment in your company.
See what these steps are:
- Define objectives and goals: establish the expected results from Endomarketing, such as “increasing productivity by X%”, “reducing turnover by Y%”, “improving the organizational climate by Z%”.
- Develop an action plan: define which strategies and tools will be used to achieve the objectives set, such as internal communication campaigns, integration events, recognition programs, training.
- Execute the actions: put the plan into practice, following what was.
Always communicate actions to employees, include them in activities and encourage everyone to participate.
- Evaluate the results: monitor and measure the results of the actions, make comparisons with the objectives and goals.
It is worth remembering that it is also important to observe whether there was an improvement in employee satisfaction, engagement and communication indicators.
Then, identify the positive and negative points of the actions and make the necessary adjustments.
In practice
In practice, when we understand the structural basis of an internal marketing action, we can think strategically about how to apply it on a daily basis.
Here at Letradê, we divide this structure into 4 distinct moments of execution:
First, we work with the client to identify potential problems or improvements to optimize the company’s processes. After this initial analysis, we define the overall objective of the action. With this definition in hand, we move on to the next step.