Analytics GA4 As well as allowing you to include privacy controls, cookie-free analytics and measurement, behavioral understanding and even get a conversion estimate!
And of course, Google Analytics, GA, has been catching up.
Google Analytics 4, GA4, is the new version of Google’s data analysis tool, and it promises to bring more features and functionalities to digital marketing professionals.
What is Google Analytics 4?
GA4 is the evolution of Google Analytics Universal, which was launched in 2013 and has become the default for most websites since then.
It is built on a new data architecture dataset that allows for deeper integration with other Google platforms such as Google Ads, Firebase, and BigQuery.
With Analytics, you can create and track custom events, and also view insights into user journeys across devices and channels.
Can the new Google Analytics 4 help with your Sponsored Link strategy?
Sponsored Link is one of the main charlemagne also conduct successful digital marketing strategies, which consists of creating paid ads that appear in Google search results or on other partner sites.
Your goal is to attract qualified visitors to your website or app who can become potential or actual customers.
Therefore, GA4 can help your Sponsored Link strategy in several ways:
Increase your ads’ return on investment (ROI)
GA4 allows you to more accurately measure the performance of your ads, both in terms of traffic and conversions.
You can even track the most relevant search engine optimization mails events for your business, such as leads generated, sales made and revenue generated.
Not to mention that you can attribute the values of these events to your ads, to calculate the ROI of each campaign.
Improve your users’ experience
Understanding your users’ behavior on your website or application is crucial to monitoring your company’s performance and growth.
The new Google Analytics 4 makes this follow-up easier, and you can analyze the most visited pages, the average time spent, the bounce rate and the path taken to conversion.
You can also identify friction or abandonment points, items that harm your users’ experience.
Therefore, with this information, it is interesting to take advantage of it to improve the design and usability of your website or application, making it more attractive and functional.
You can also use analytics data to create more relevant and personalized content and offers for your users, increasing their satisfaction and loyalty.
Integrate your data with other Google platforms
GA4 makes it easy to integrate your data with other Google platforms, which can complement your PPC strategy.
For example, you can:
- Connect your GA4 with Google Ads, to create and manage your ad campaigns based on GA4 data.
- Connect your GA4 with Firebase to measure and optimize your mobile app.
- Connect your GA4 with BigQuery to store and process your data at scale.
Conclusion
So, what do you think of GA4’s optimization and improvements?
Take the opportunity to explore and use Google’s resources and features for digital marketing professionals.
They can help you with your Sponsored Link strategy, optimize your users’ experience and integrate your data with other company platforms.
We hope this article has been helpful to you.
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