Working in an offline store or interacting with customers in the real world, we understand who our customers are, how customers feel about our product, what aspects of the product they pay attention to. We can assess the level of convenience of our store for the customer and notice which elements in the store or office are repulsive and negatively affect the loyalty and conversion of visitors into customers. All this helps us influence the dynamics and effectiveness of sales.
When meeting with the Internet audience online
We do not see each user, so we use web analytics tools to evaluate the behavior of potential clients, as well as the perception of our product and our “store” or “office” (website or landing page) by potential clients. Correctly configur web analytics services make it possible to accurately evaluate where visitors and clients come from to our site. Thanks to web analytics, we receive information about how users perceive our web pages, how they behave, at what stages a significant part of the attract audience is “lost”.
Installing and properly configuring web analytics is the very first step, and even the zero step when launching any promotion and advertising tools, as well as an inevitable and important step in the process of building systemic marketing in business.
In this article, I will show a simple and convenient checklist for basic web analytics setup using Yandex Metrica as an example.
Checklist for checking the correctness of the web analytics counter settings and Yandex Metrica goals.
The counter number (identifier) in the website code and in the Metrica account are the same.
The Metrica settings indicate the correct address of the main domain of the site (with or without www, depending on the use and settings of the site). If the domains differ on the site and in the settings, they ne to be synchroniz.
The counter contains all the subdomains recent mobile phone number data us on which this counter is install.
The counter code is install on all pages of the site
Webvisor is enabl (please note that Webvisor can only work correctly on a site in one Yandex Metrica; if you ne to install several Yandex Metrica on a site, then disable Webvisor in all Metrica, except for the main counter in which you collect Webvisor data).
If Webvisor is disabl, enable data collection in the “Settings” / Webvisor, scroll map, form analytics section.
The time zone in the counter corresponds to the main region of the site.
Automatic target collection is enabl (the corresponding tracker is activat – status “On”).
The counter code in the Metrica settings (in the Metrica account, in the “Settings / Counter” section) will match the code on the website.
Public access to statistics is disabl (in the Metrics account in the “Settings / Access” section):
Goals have been set up in Metrica (in the spam data Metrica account, in the “Goals” tab):
Please note! You can create no more than 200 custom goals in one Yandex Metrica counter. Autogoals are not taken into account when calculating the maximum number of goals in the counter.
- a) For all important events – placing an order, going to the order placement page, sending a request, visiting the “Thank you” page after placing an order or sending a request, clicking on the payment button, clicking on the phone number to call, etc.
- b) Micro-conversions (micro-goals) – adding a product to the cart, going to the contacts page, viewing a specific section of the catalog and other actions that prece the actions from point “a”.
Whether the goals are trigger when performing an action on the site (perform actions on the site, preferably in a browser in which you are not working with the Metrica account, or in “Incognito” mode, and see if the data is count).
In the “Settings Assistant” section of the Yandex Metrica account, all recommendations have been complet, with the exception of recommendations that suggest the possibility of receiving summary reports on the market (this section is activat at the request of the project owner).
Integration (binding) of Yandex Metrica with Yandex Webmaster has been configur:
Data filtering is configur. For example, you can filter your visits in Metrica data, as well as visits of your employees from specific IP addresses in the “Settings / Filters” section.
In this section, you can filter the data visual content: infographics recording when users visit certain (for example, service) pages by URL or page title.
For large sites, the ability to filter robot visits is relevant (Metrica determines them by behavior and does not take them into account in statistics when the option is activat):
Above is a checklist for basic setup and testing of the
Yandex Metrica counter, containing a minimum set of requirements for starting work with web analytics.
In addition to the list functionality, Yandex Metrica provides the ability to customize E-commerce reports, integrate with call tracking, build end-to-end analytics, create customiz (adapt to business goals) reports, receive regular reports to a specific email address, and create personal dashboards in the counter interface.
All of the above is additional functionality of the service, which is not includ in the basic counter settings. These aspects will be discuss in the following articles on the Convert Monster blog.
You can get qualifi assistance in setting up call tracking and end-to-end analytics, as well as assessing the quality of web analytics settings, by using the services of the internet marketing agency Convert Monster.