How to use In a field of constant change, expansion, innovations, and a competitive market, understanding new concepts can help you get ahead, right?
Design Thinking is an approach that seeks to understand users’ needs, generate creative ideas and test solutions in a collaborative and interactive way.
Therefore, this creation method can be applied in different contexts, from the development of new products and services to the resolution of complex problems in organizations.
In this sense, we have put together this content and we will explain what Design Thinking is , what its stages are and how to apply it in your company.
What is Design Thinking?
David Kelley the concept dataset of Design Thinking in the early 1990s, referring to the process of critical and creative thinking to find solutions, considering technical, financial and environmental aspects.
Design Thinking is not to a specific method, but rather an approach that can be adapted to different situations and challenges.
In this sense, the objective is to move away from conventional thinking and seek new perspectives and possibilities.
What are the stages of Design Thinking?
Design Thinking is into five main stages: empathy, definition, ideation, prototyping and testing.
These steps do not follow a concerns about the military threat or linear order and can be or according to the project’s needs.
Therefore, understanding them gives you management and creative to use them.
See how each of them works:
Empathy
Put yourself in the user’s shoes and search engine optimization mails understand their context, motivations and desires.
So, conduct qualitative and quantitative research such as interviews, observations, questionnaires, etc.
Definition
Analyze the data collected in the previous step and summarize the main problems and opportunities found.
Therefore, organize the information clearly and objectively, using tools such as mind maps, empathy maps, personas, etc.
Ideation
Generate as many ideas as possible to solve the problems defined in the previous step.
Encourage creativity and divergence of opinions, using techniques such as brainstorming, brainwriting, co-creation, etc.
Prototyping
Transform ideas into tangible prototypes that can be tested with users.
So, choose the most promising ideas and build simplified and quick versions of them, using materials such as paper, cardboard, pen, etc.
Test
Test prototypes with real users and collect feedback on their experience.
Observe how they interact with the prototypes, what their difficulties, doubts and suggestions are.
How to apply Design Thinking in your company?
You can apply Design Thinking in your company to solve internal or external problems involving products, services or processes. Likewise, its application is broad and its results are effective.
Therefore, there are some steps that can help you carry out this implementation, as described below:
Project objective: what problem do you intend to solve or what service do you intend to offer?
Multidisciplinary team: who are the people who can contribute to the project?
Follow the Design Thinking steps: how will you carry out each one?
Document and share the process: how will it be recorded and communicated throughout the project?
What tools can be in the Design Thinking process?
Design Thinking is based on the use and application of different techniques and resources that are also familiar in the field.