If you blog about topic X and you have a white paper on the same topic, your blog articles then you should definitely point your readers to the possibility of downloading this additional offer with a CTA at the end of this blog post.
Write a short transition such as “Would you like to learn more about topic X? Download our free white paper on Y now.” Vary this text if you are offering the same offer in several blog posts to avoid boring your readers.
Create an excerpt of your offer as a blog article
Another tip is to publish an excerpt from a current e-book or estonia phone number library white paper (or other more extensive content offering) as a blog post. At the end of this article, you can give readers the option to download the full text.
Here, too, you should write a short transition to guide the reader to the relevant CTA: “This text is an excerpt from our white paper Y. You can download the full white paper free of charge by clicking on the button below.”
Link keywords to relevant websites
Linking keywords within your blog articles to relevant websites or landing use sms to drive urgency in your campaigns pages is your blog articles an effective way to offer your visitors additional, helpful information and, from an SEO perspective , increases your authority online.
Set up a newsletter
Email newsletters are by no means old-fashioned and are still an effective way to drive more traffic to your blog and generate more leads.
With a newsletter, you can regularly send the contacts in your database an overview of your new blog posts. Of course, your newsletter can also contain only the most important articles or be topic-specific.
Create additional blogs
Not all of your blog subscribers or potential customers are equally interested in thailand lists all of your topics or blog categories. To better tailor your content to the respective target groups, we recommend setting up additional blogs (e.g., for specific services/products/B2B/B2C).
The more precisely you tailor your content to your target group or buyer persona , the higher the chance of generating new leads and developing them into customers.