Here we will explain the roles that marketing and inside sales departments play when conducting lead qualification.
The role of the marketing department
In recent years, the number of organizations that divide the work into separate roles is increasing, where the marketing department generates prospective customers online and then turns them into opportunities for the sales team. Leads by the marketing department are “marketing qualified leads (MQL).”
Specifically, from the leads via channels such as websites, social , blogs, and web advertising , we offer free demos, -time campaigns, etc. to potential customers who are likely to be in the product or service, such as those with a high email open rate and those who will participate in free webinars.
Many companies have definitions for
MQLs, such as narrowing down the candidates by checking whether they are promising europe cell phone number list prospects, or considering leads who have taken action on content that only leads with a high likelihood of purchasing will engage with, such as requesting information or making an inquiry.
Lead Boxer
(Image source: Lead Boxer )
However, it is important to note that MQLs are “prospects who have a for your product or service but are not yet ready to purchase it .” Just because they make an inquiry or whatsapp for healthcare: a complete guide (2025) request information from your company does not necessarily mean that they will ultimately make a purchase of your product or service.
The role of the marketing department is to generate the highest quality leads possible. When the marketing department with lead generation measures, it is important to target potential customers who are likely to be highly .
For example, if you are running web
Advertisements to generate leads, it would be important to focus on narrowing down the number of people who are likely to chine directory purchase as much as possible, such as by placing article advertisements in online read by corporate executives who have a strong interest in BtoB SaaS, so that they can learn more about your product.
For more information on the process of converting leads into customers, please see our separate article, ” What is lead management? Explaining the lead management process in B2B marketing and the key points to improving results .