Expert Tip: Develop an email marketing template with your brand guidelines so your customers immediately recognize your emails.
Related content formats: Visual content: Infographics
- Newsletter : Use this to share important news, recent blog posts, and offers.
- Questionnaires and Surveys: Do you need feedback from your customers? A questionnaire or survey is a great way to gather that phone number library information. You can leverage email marketing to learn about your Net Promoter Score (NPS) through a survey. Conduct market research, get customer feedback, and much more!
Transform your written information and data into more visually compelling media! Infographics are a fun way for users to visualize data or how something works (instead of using long, unreadable chunks of text). This type of content marketing format is highly shareable and popular. However, it’s not enough for your infographics to be visually appealing; they must have “substance”—that is, valuable content.
Infographics are almost always used for the early webinar Software – 4 important features for your online seminars stages of the Buyer’s Journey. They’re especially good for the consideration stage, to show a comparison between two things or convey the pros and cons of a product or service. Infographics aren’t very sales-oriented, so they’re not recommended for the bottom of the funnel.
The great thing about infographics is that they’re really easy to create
Any designer can transform an idea, statistic, or block of text into a compelling infographic. If you still need help with this, discover tips for designing infographics on our blog. Expert tip: Since infographics are shareable, post them on social media and see the likes, comments, and shares you accumulate.
GIF or Meme: While a GIF Visual content: Infographics
is a short video and a meme is an image, both botswana business directory tend to be humorous. For business purposes, a GIF might demonstrate a very short series of steps, while a meme might share an inside joke with customers. They’re typically only shared on social media or in blog posts.
There you have it! Now you know the main purposes of content marketing and the valuable content formats you should use to achieve those goals. Don’t forget to read our blog post on what to expect from a Content Marketing Agency , or contact mbudo if you need help implementing your Content Strategy.