When trying to increase sales, it is not an effective way to approach all buyers equally. By identifying the top 20% of buyers and implementing dedicated measures, you can carry out effective marketing.
A method you can use to decide which
Buyers to approach is “Decile Analysis.” By dividing the list of buyers into 10 groups based on purchase amount, you can visualize the buyers who have the greatest impact on sales.
Decile analysis is also effective for B2B and SaaS companies, where purchase prices tend to be high.
In this article, we will explain in detail how
B2B and SaaS companies can use decil analysis. We will also explain how to perform the analysis, so that you will be able to try out decil analysis using your own company’s data.
By focusing your marketing telegram number list budget on high-quality buyers, you may be able to increase your sales more efficiently.
What is Decile Analysis?
How Decile Analysis Works
Decile analysis is a method to identify good buyers by dividing buyers into 10 groups on their purchase amount. Decyl comes from the Latin word for “ten equal parts.”
By identifying high-quality nine actions for smes business growth buyers through decibel analysis, you can approach them individually. On the other hand, you can contact other buyers at low cost using email, etc., allowing you to implement well-marketing measures.
Background and philosophy behind the development
It is said that the effort to acquire new buyers is five times that to acquire repeat customers ( the 1:5 rule ). For this reason, many companies believe that in order to increase sales efficiently and at low cost, they should focus on acquiring repeat customers.
However, if a customer is a chine directory repeat buyer but their purchase amount is small, it cannot be said that they have a large impact on sales. Therefore, decil analysis is as a reliable method to identify buyers who purchase in large amounts.
In addition, by using
Decile Analysis, you can develop an effective marketing strategy on the ” Pareto Principle ,” which states that a small number of buyers account for the majority of sales. By sharing the awareness of “selection and concentration” in budget allocation within your company, you will be able to implement measures with consistency.
In addition, Decile analysis is by being “simple and easy to analyze.” It is easy to adopt even if you are not familiar with buyer analysis, so it is by many companies.