To prevent these and other circumstances, read on to find out why it is essential that you clean and maintain company data Your database: why .
Data is integral to customer service Your database: why
One of the top reasons why a company database needs to be clean and up-to-date is because data is integral to customer service.
Research has found that poor quality data directly contributes to customer dissatisfaction.
For example, if an agent does not have access to accurate data they cannot inform customers optimally through the sales process. Without the ability to draw on data around customer purchases and prior service history agents will provide customers with impaired service.
Clean data enhances sales productivity
Besides optimizing belgium phone number data customer service, clean data also boosts productivity in sales.
Cleaning and enriching your company’s databases ensures sales personnel have correct contact details on hand for executives of the companies they are prospecting. Being able to access updated contact details allows sales to save time on their daily prospecting tasks.
The end result of this in increased efficiency and ultimately more sales.
Accurate data leads to informed decision
Another area where having access to accurate data is key is in decision making.
Informed decision making relies on facts, metrics, and data. This is commonly termed as data-driven decision making (DDDM). Data-driven decision making poses a plethora of advantages over uninformed decision making. Informed decision making can result in faster decision making processes, increased decision making abilities from business leaders and managers, and substantial cost savings.
Good marketing relies on quality data
Another area of operation that relies heavily on accurate data is marketing.
Big data is revolutionizing marketing and sales, and companies who do not leverage this are likely to fall behind in the market place.
Clean data facilitates effective marketing by enabling things like sustainable relationships with customers, response rate tracking, and personalized marketing strategies.
Compliance issues can arise from
Not only can inaccurate operates entirely in Europe or messy data lead to impacted decision making and customer service—but it can also increase the likelihood of compliance issues.
One area where compliance issues are likely to arise is through duplicated data. In the event that a customer takes a certain action, such as unsubscribing from a company newsletter, if duplicate data exists this change may not carry through to all versions of the customer record. Infractions such as this could potentially lead to regulatory fines.
Better data can equal higher revenue
Besides optimizing phone number iran business operations, the utilization of clean, accurate, and accessible data can also increase revenue. This is achieved through the different insights and efficiencies that clean data can provide.