Success on LinkedIn is not necessarily in specific sectors or companies. It is mainly about the people who email data use the platform actively and smartly. Not everyone wants to be an ‘influencer’ and that is perfectly fine. But if you want to do it right, you can make a big impact. Take for example René van der Zel (e-commerce and sports), Hans Kamerbeek (law) and Jesse Geul (recruitment and LinkedIn expert). What sets them apart is not their sector, but their vision, mindset and dedication. They share stories that captivate, knowledge that adds value and experiences that are recognizable. That is what makes the difference. Smart use
René van der Zel
René van der Zel, entrepreneur since 2004 and founder of XXL Nutrition, knows how to captivate his audience. On his LinkedIn page, he combines general updates with original insights. For example, he gave a look behind the scenes during Black Friday, in which he showed how his team what works well on linkedIn? handles peak moments. He also shares how he tests products in collaboration with other brands and spends a day in customer service (very valuable for other entrepreneurs to see).
Social media is entering a whole
A new phase. The biggest shift is the transition from the traditional engagement model, where people interacted with the pages they hong kong data followed, to a TikTok-inspired “for you” algorithm.
This is all about content that plays on the interests and triggers of users, with the creator as a major producer, star in their own show and authentic connector. Creator archetypes are the new ratings cannons, the André van Duinen of today. Always looking for the latest trends, relevance and formats with which they can entertain their audience. It’s all about attention, everyone wants a piece of it, and the attention span is shorter than ever.