I am constantly testing myself. What works very well for me now is to combine inspiring content in a video phone number library with a good blog. The images are supportive and then the text of the post contains the whole story, more extensive and with more information. That is very good for your reach, but also for your thought leadership . For example, I have had several posts with 500K to 1.5 million views. Some people may find it more suitable for Facebook, but it is always strictly business and the content goes into depth about my business: LinkedIn, sales & marketing and entrepreneurship.
It doesn’t always have to be about yourself, you can also share experiences. For example, I shared a post about what I saw at Schiphol, namely a huge clock where it looks like a man is locked in. He erases and draws the hands every minute. In my post I asked my network: AI is certainly a good development, but authenticity, art and craftsmanship cannot be replaced. What do you think? Can technology capture the soul behind human creativity or is there a boundary that it will never be able to cross? This started several conversations under my post.
Opportunities for companies and professionals
While some users complain about reduced reach and an abundance of mediocre content, these challenges actually offer opportunities. With more and more users actively posting and consuming content, it is important to strike the right chord. For example , an inspiring post with a personal touch can get millions of views, while generic company updates often go unnoticed. Relevance, personal approach and continuity are becoming increasingly important. I also notice this difference on my own page.
LinkedIn Algorithm
The LinkedIn algorithm plays a big role in how far your post reaches, but it doesn’t work according to a fixed formula. The algorithm is constantly being adjusted and experimented with by LinkedIn, which means that the way it works changes. However, there are some general patterns that stand out to me. It starts small: your hong kong data post is first shown to a group of about 150 people. If they respond positively, for example by liking, commenting or staying on your post longer (dwell time), your post is shown to another 300 people.
If it continues to do well there, your reach will continue to grow. First to 600, then 1200 and so on. Some posts will smart use of linkedIn even gain attention again after a week and can therefore go viral again. This is because the algorithm continues to measure how your post performs, even long after you have posted it.