digital marketing

Alexander Sopenko ,  creative and strategic director of DARK agency (Affect Group)  For us, Big Idea includes: audience research, searching for its […]

No Big idea can be developed without a deep analysis of the target audience, product and competitors of the brand.

Are there any differences between the concepts of Big Idea (BI), creative concept and creative strategy?   Agency  SETTERS Of course,

When everything around is changing, online advertising cannot remain on the sidelines. And if little has changed in the process

  What could be difficult in promoting a page on Instagram? It would seem that you write posts, find stock

Templates are great, but you also need to know how to use them. For example, if a profile publishes beautiful

  Complex, unclear profile name This is not the biggest mistake, but it can slow down the development of the